AURA Scoring Relationship Intelligence
AURA Scoring is Advanced Unified Relationship Analytics — it analyses every data point across your pipeline to score prospects and accounts on intent, relationship strength, and buying readiness. Intent signals from email engagement, website visits, and external data; executive relationship mapping; buying committee identification; and ROI-based prioritisation — all so your team always knows who to call next. Enterprise-ready with audit trails and role-based visibility.
Intent detection Relationship scoring Executive mapping Buying signals
What you get Everything included in AURA Scoring — no add-ons, no hidden limits.
Intent signal detection from email engagement, website visits, and external data sources Executive relationship mapping — identify champions and blockers at every account Buying committee identification with stakeholder influence scoring ROI and engagement scoring to prioritise high-value, ready-to-buy prospects Real-time score updates as new activity and signals arrive Integration with Revenue Engine — scores surface in pipeline and contact views Sania uses AURA scores to personalise outreach and prioritise follow-up Audit trails and role-based access for enterprise compliance Use cases Who gets the most value from AURA Scoring.
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Sales Reps See which deals are hot and which need attention — prioritise your day by score.
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Sales Leadership Forecast based on intent data, not just stage — improve pipeline predictability.
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Sania Autopilot Sania reads AURA scores and adapts messaging and timing for each prospect automatically.
How it works Up and running in minutes.
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Connect sources AURA ingests email, meetings, CRM activity, and external intent signals automatically.
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Scores computed Every contact and account receives an intent and relationship score in real time.
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View in pipeline Scores surface in Revenue Engine, contact views, and Sania workflows.
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Act on signals Prioritise high-intent prospects; let Sania handle nurture for lower scores.
Multi-source
Intent signals
Pipeline-native
Integration
Ready to use AURA Scoring? One plan. All 40+ modules including AURA Scoring. Starting at £150/month.
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